Executive coaching that empowers leaders and professionals to move forward with clarity, confidence, and purpose.
Hi, I’m Rob Ford — educator, executive coach, and founder of SupportED
After more than two decades in UK and international school leadership, I’ve learned that the most significant change comes when people are curious about what’s possible next.
SupportED — Coaching that helps you move forward with clarity, confidence and curiosity
At SupportED, I work with ambitious professionals, educators, and leaders who are ready for their next chapter — people who want to make a difference, but also stay true to who they are.
Through a coaching approach grounded in curiosity and care, I help you pause, reflect, and realign — so you can lead, grow, and live with renewed focus and confidence. Together, we clarify your direction, align your values with your goals, and reignite your sense of purpose—so you can lead, grow, and live with renewed confidence and curiosity.
Does this sound like you?
You’ve achieved success, but sense there’s another level waiting.
You want to lead with greater clarity, confidence, and authenticity.
You’re motivated, but unsure what comes next.
You want fulfilment, not just success.
You’ve grown—but feel ready for a new challenge or direction.
You’re not alone.
I’ve been there too—and now I support professionals like you to evolve from capable to impactful, from competent to fulfilled.
How SupportED can help
SupportED brings together three ways to help you grow and thrive:
EmpowerED – Coaching-led headteacher appraisal and executive coaching.
Next Steps – Career and leadership coaching for professionals exploring their next move.
Courageous Conversations – Workshops and coaching for leaders ready to create cultures of clarity, care, and accountability.
Whatever your next step looks like, SupportED gives you the space and challenge to explore it—with honesty, care, and purpose.
EmpowerED – Because your appraisal deserves more than just an annual review
A statutory-compliant appraisal process that prioritises leadership growth and wellbeing.
One trusted adviser providing both external review and three tailored executive coaching sessions.
Minimal paperwork, maximum value — clear outcomes for the Headteacher and governing body.
EmpowerED – Headteacher Appraisal + Executive Coaching
Your appraisal should be more than a tick-box exercise. EmpowerED combines full statutory compliance with a year-long coaching partnership to support your growth and wellbeing.
Next Steps – Because your career journey needs clarity and confidence
Clarify your direction and identify roles that align with your skills, values, and goals.
Build confidence with expert support on applications, interviews, and transition planning.
Take focused action with a personalised plan and ongoing accountability.
Next Steps – Career Coaching
Your career deserves clarity and confidence. Next Steps helps you define your goals, prepare effectively, and take your next move with purpose.
Courageous Conversations – Because Clarity and Care Create Connection
Even the best leaders hesitate before the toughest conversations.
Courageous Conversations provides a safe, coaching-led space to explore what holds you back — and how to approach accountability with confidence, compassion, and clarity.
Courageous Conversations – Coaching for Leaders
Work with an experienced ICF-accredited coach who understands the realities of school leadership.
Learn how to navigate conflict, hold others to account, and build trust — without losing authenticity or empathy.
Because the right conversation, held with care, can change everything.
SupportED: curious about your potential, supportive of your journey, non-judgemental in our approach.
At SupportED, we help teachers, school leaders, and schools move forward with clarity, confidence, and purpose. Our coaching gives you a supportive, confidential space to explore challenges, identify opportunities, and take practical steps towards your goals.
What we offer:
Coaching-led headteacher appraisal and executive coaching (EmpowerED)
Career coaching for teachers and leaders at every stage (Next Steps)
Leadership and team development for schools (Courageous Conversations)
With over 30 years’ experience in UK and international education, plus ICF-accredited executive coaching expertise, SupportED blends professional insight with proven coaching strategies to deliver real, sustainable impact.